From product nobody
wants to product that
win hearts.
I design behavioral systems that turn broken B2B onboarding into measurable activation — so AI startups and enterprises scale without growing their support team.
ACTIVATION SPRINT · TYPICAL RESULTS
Trial -> Paid Conversion
34%
Support ticket volume
-61%
Onboarding completion
+2.4x
TIme to first value
-40%
Client
Property Finder
Engagement
Product Design
The real problem
What could not scale.
Your product is smarter than it looks.
Most B2B products leak activation at the exact moment users should convert. Not because the product is bad — because the UX was built for feature coverage, not for human behavior.
Onboarding that doesn't sell
Users sign up excited, open the product, get confused, and quietly disappear. Every churned trial = $3–8K in CAC.
Instructions nobody reads
Tooltips, docs, and walkthroughs usually go ignored because they were not designed for user behavior.
AI processes that users bypass
You could invest in automation that should have reduced operational cost. You end up seeing customers resisting the change.
Clarity is not a style choice, but a systems problem.
UX Audit
of your product
It takes 1-2 friction points to improve to achieve better conversion.
solution
How I help
I take only 1 project at a time. Let's have a quality time together.
Fixing the biggest pain - 80/20
A focused 4–6 week engagement. We find where your product is losing users, redesign the critical flows, and deliver before/after metrics you can show your investors.
Activation Sprint
price
$8,000
✧ Product definition + scope workshop
✧ Redesign of 3–5 critical flows in Figma
✧ Clean handoff code your team fully owns
✧ 30-day async support post-launch
✧ Metrics checkpoint session at 30 days
✧ UX for B2B checklist (Claude-ready) — free
next steps