Engagements
NOV 2024 - PRESENT
Design Lead / Founder, gemux
Lead product strategy and UX for B2B fintech, legal, and healthcare SaaS startups across the US and MENA. Work directly with founders to define product vision, GTM strategy, and UX KPIs, leading a team of up to 5 and building AI-supported design workflows. UX improvements have lifted client activation rates by 20–30%.
OCT 2025 - MAR 2026
Sr. Product Designer, Property Finder
Redesigned onboarding and self-renewal experiences for Dubai's leading real-estate platform. Cut new-agency onboarding from eight days to one by automating the process and translating complex renewal workflows into simple digital flows—reducing operational cost while improving the agency experience.
JUN 2023 - NOV 2024
Principal UX Designer / Design Systems Lead, Veracode
Led a 5-day design sprint and full redesign of the Security Operations risk dashboard—used by only 24% of users—turning a static analytics tool into an actionable "risk radar." Halved triage time (30→12 min per incident), lifted risk-clarity scores 40%, and doubled triage speed, while scaling a 5-person global team and a component system across 5+ B2B products.
JAN 2022 - JUN 2023
CX/UX Expert, UNIQA
Led 0→1 redesign of a B2C insurance and healthcare mobile app for a top-3 Ukrainian insurer. Raised customer satisfaction from 66% to 88% (UMUX-Lite), doubled doctor-appointment conversion from 15% to 30%, lifted registration conversion 18%, and drove App Store ratings from 3.9 to 4.9 stars by simplifying registration to three fields and adding an ICD-10 symptom checker.
APR 2021 - OCT 2021
Product Designer, Insider
Improved UX for a B2B email-marketing platform serving 100k+ users. Led research, journey mapping, and FullStory-driven design for churn-reduction and conversion features, ran alignment workshops with a 16-person cross-functional team, and shaped priorities across design, dev, marketing, and sales by presenting UX research insights.
JUN 2020 - APR 2021
UI/UX Designer / Design Lead, Nubitz
Led a 3-person team building a design system across four products—cutting design debt 40% and support tickets 25% through usability testing. Drove a 9% conversion lift via product-market-fit discovery and led the full-cycle redesign of eJourney.sa, a Saudi Umrah & Hajj transportation payment platform.
JUN 2018 - JUN 2020
UX Designer, TransPerfect
Improved usability of a Clinical Trial Management System used by 5,000+ organizations through unmoderated testing and iterative UI work. Led a 3-person team to build a design system across four products and 500+ mockups, and secured VP-level buy-in for design-led initiatives impacting 100,000+ users.
SEP 2017 - MAY 2018
UI/UX Designer, V. N. Karazin Kharkiv National University
Redesigned the law faculty website using Google Analytics and user interviews to boost discoverability and navigation. Grew university media engagement through targeted graphic-design content that strengthened brand visibility.